OLIPOP
OLIPOP makes healthy, functional soda. I’m their Freelance Creative helping them craft…
Brand Positioning • TV Commercials • Flavor Launches • Billboards • Website Copy • Social Media Concepts • Product Naming • & More!
Chicago Takeover
OLIPOP asked me to write the headlines and develop the tone, look, and feel for their launch in Chicago. The campaign got near-universal approval with 80% of viewers saying they liked OLIPOP after seeing the ads, not to mention ad recall registered +46%. With this success, I’m now helping them develop big debuts in more major cities around the country.
We even used one of our media buys to partner with a local Chicago artist and make an OLIPOP inspired tribute to Chiacgo.
Ginger Ale Flavor Launch
OLIPOP was launching their new Ginger Ale flavor. They wanted a campaign for social media that would create buzz and make Ginger Ale – typically an old stuffy drink your grandpa would buy – cool, fun, and memorable. We based the whole campaign on the consumer insight that Ginger Ale is most often ordered on planes and decided to Ginger Ale with a fresh new campaign line: SIPPIN FIRST CLASS.
Minis Launch at Target
OLIPOP was launching their first-ever mini cans at Target and needed some visuals that would communicate this big news in a quick simple way for e-comm, social, and editorial. We decided to use a visual solve that speaks to the playful nature of the OLIPOP brand.
