Allie is a freelance writer & creative director based in Brooklyn, New York․
✦ABOUT ꩜CONSULTING ₊⊹CONTACT
Clients
My work has been featured in…
Consulting
꩜
Consulting ꩜
Brand Building
Establishing brand tone of voice
Strategic brand positioning + platforms
Creating brand books, guidelines, + taglines
Product + brand naming
Copywriting & Creative Direction
TV scripts + out of home
Stunts + activations
Website + social content
Packaging, print, + retail
Day-to-day copy needs
Hi, I’m Allie <3 I’m from Richmond, Virginia. Now I’m a freelance writer and creative director based in Brooklyn, New York.
Check out my portfolio or say hi at allieraecarr@gmail.com
✦ABOUT
EXPERIENCE
Fonzie / 2025 - Contract
Freelance Creative Director Copywriter
OLIPOP / 2023 - 2024
Freelance Creative Director
To Be Magnetic / 2022 - Contract
Freelance Writer
Erich & Kallman / 2019 - 2023
Copywriter, Associate Creative Director
Goodby, Silverstein, & Partners / 2018 - 2019
Copywriter
72andSunny / 2017
Copywriting Intern
Uber / 2016
Copywriting Intern
EDUCATION
VCU Brandcenter / 2018
Master’s in Copywriting, Branding, & Advertising
Virginia Tech / 2012
Bachelor’s in English Literature
Awards + Press
Gold Clio - Entertainment, Disney+
Silver Clio - Entertainment, Disney+
Silver Clio - Copywriting, Disney+
Silver Clio - Television/Streaming, Disney+
3x Small Agency of the Year - Erich & Kallman, 2023, 2021, 2019
Ad Age A-List - Erich & Kallman, 2021
Shoot Publicity’s Most Viewed Videos of the Year (#1), Oxigen Water
Shoot Publicity’s Top Spot of the week, Disney+
Best Performing Commercial at The Oscars in 2022, Lucid Motors
Ad Age Editor’s Pick, Disney+
Byrdie Press for the work I do with To Be Magnetic
Press about my work with OLIPOP
